Journal
Ideas on brand, product, and inevitability.
Notes on brand, positioning, and product from Brandside — on how magnetic brands get built.
How to Measure the Impact of a Rebrand
Most companies don't measure rebrand impact properly. Learn what to measure, when to measure it, and how to separate rebrand impact from other factors.
How Brand Governance Prevents Inconsistency as a Company Scales
As companies scale, brand inconsistency happens automatically. Learn how good governance prevents it without creating bureaucracy.
How Brand Strategy Should Influence Product Design
Design should express brand strategy, not ignore it. Learn how positioning constrains design decisions and makes both strategy and design stronger.
How to Build a Brand That Feels Coherent Across Product and Marketing
Brand and product misalignment erodes trust. Learn how to build coherence between your marketing story and product experience that customers feel.
What Makes a Strong B2B Brand?
B2B branding isn't about logos. It's about clarity, consistency, and conviction. Learn what makes a strong B2B brand customers actually trust.
Brand Strategy vs Brand Identity: What's the Difference?
Brand strategy is thinking. Brand identity is expression. Learn the difference and why both matter for great brands.
What Is an Embedded Brand and Product Team?
What is an embedded brand and product team? Learn how they differ from agencies and in-house teams, and when to use them for critical work.
How Brand Architecture Keeps Multi-Product Companies Clear
Brand architecture organizes multi-product companies. Learn three models (monolithic, endorsed, house of brands), how to choose, and why it matters.
How to Turn Brand Strategy Into Practical Product Design Principles
Bridge brand strategy and product design. Learn how to translate brand values into concrete design principles that guide daily design decisions.
How to Know Whether You Have a Brand, Positioning or Product Problem
Is your problem brand, positioning, or product? Learn diagnostic questions to identify the real issue and fix the right thing for your business.
Signs Your Positioning Is Too Broad
Is your positioning too broad? Learn 10 signs your positioning lacks differentiation and how to narrow it for better customer acquisition and retention.
What Is Brand Positioning?
"What is brand positioning? Learn how to define who you serve, what makes you different, and why customers should choose you over competitors."