We design brand worlds
people want to belong to.

PQcal is multi-asset trading infrastructure going to market with brokers while launching retail trading in Bangladesh. Over a 10-month build, we shaped the strategy, identity, and product — from a Bloomberg-grade desktop terminal to a first-time trader's phone.

From the terminal to the pocketFinTech

After a major acquisition, Emka needed a single brand that carried the credibility of both companies. We led the strategy, identity, and website to merge decades of preclinical science into one modern name.

Two labs, one identityPreclinical science

Kaizen is rebuilding how America's government serves its people. Over 15 months embedded with their team, we drove 0‑to‑1 product strategy, AI product design, prototyping, and the design system underneath it.

The OS for US statesGovTech

Placeholder is a tech-led company built by operators to help startups go to market and compound their growth. We shaped the strategy, brand, and website to make a brand-new name feel like a category leader.

Growth, engineeredMarketing