Free resource
Brand World Canvas
The Brand World Canvas brings every expression of your brand into one place, giving your team a shared blueprint for building a richer, more connected world across every touchpoint. Download it for your next workshop, or start filling it in below.
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Brand World Canvas
Identity
How do customers recognize your brand? Map the recurring codes that appear throughout your world.
Settings
Where does your brand’s world unfold? Map every physical and digital space a customer can enter.
Characters
Who populates your brand’s world? Map every recurring character a customer might come across.
Campaigns
How does your brand capture attention? Map your marketing pushes built around a single concept.
Products
What does your brand sell? Map every product or service a customer can purchase.
Crossovers
What worlds does your brand intersect with? Map any partnerships, collaborations, and new ventures.
Rituals
How does your brand foster participation? Map the practices customers can adopt and repeat.
Artifacts
How does your brand travel beyond the product? Map the objects customers can collect, keep, and display.